The Future of Television: trends and Predictions from a Broadcast Powerhouse
The television landscape is constantly evolving, with new platforms and viewing habits emerging all the time. but amidst the disruption, some networks are not just surviving, but thriving. CBS,for example,has consistently demonstrated its ability to adapt and succeed,offering valuable insights into the future of television. Let’s dive into the key trends and what they mean for viewers and the industry.
The Power of “Destination Procedurals”
One of the most important trends is the enduring popularity of “destination procedurals.” These are shows that offer self-contained stories within a familiar format, making them ideal for both linear and streaming audiences. CBS has mastered this formula with shows like “Tracker” and “Matlock,” which draw in large audiences on both traditional television and streaming platforms like Paramount+.
Pro Tip: Look for more networks to invest in this genre. the key is to create shows with strong characters, compelling cases, and a touch of humor.
ABC is developing its brand of procedurals with “Will Trent” and “High Potential.” NBC has its Dick Wolf franchises – the “chicago” and “Law & Order” universes — but not much else in terms of a brand for its drama programming. Fox has also been in rebuilding mode with its scripted slate. The success of its freshman medical procedural “Doc,” starring Molly Parker, undoubtedly influenced its recent deal with Josh Charles to star in a remake of the U.K. drama “Best Medicine.”
The Synergy of Linear and Streaming
The lines between traditional television and streaming are blurring. CBS has successfully leveraged its linear programming to drive viewership on paramount+. This strategy highlights the importance of a cohesive content strategy that considers both platforms.
Did you know? CBS programs account for nearly half of the total viewing on Paramount+ every month.
Strategic Scheduling Still Matters
Despite the rise of streaming, strategic scheduling remains crucial. CBS’s success is partly due to its understanding of how to create a cohesive schedule that provides strong launch pads for new series. This includes carefully considering the flow of programming throughout the week to maximize audience engagement.
The Rise of “Event” television
While not explicitly mentioned in the provided text, the success of CBS’s Super Bowl coverage [[1]] highlights the importance of “event” television. These are live broadcasts or special programming that draw massive audiences and generate significant buzz. Expect to see more networks invest in these types of events to capture viewers’ attention.
Adapting to Industry Challenges
The television industry faces numerous challenges, including mergers, lawsuits, and changing consumer habits. CBS’s ability to maintain its success despite these obstacles demonstrates the importance of resilience and a focus on what can be controlled: creating compelling content and building a strong schedule.
Reader Question: How can smaller networks compete with established players like CBS in the current landscape?
The Future is Multiplatform
The future of television is multiplatform. Networks that can create content that resonates with both linear and streaming audiences will be best positioned for success. This requires a deep understanding of audience preferences, strategic scheduling, and a commitment to producing high-quality programming.
CBS’s approach offers a valuable roadmap for navigating the evolving television landscape. By focusing on strong content, strategic scheduling, and a multiplatform strategy, networks can thrive in the years to come.
What are your thoughts on the future of television? Share your opinions in the comments below!
